Hi, I’m Erin Tapley, a senior at the Savannah College of Art and Design, where I study Fashion Marketing & Management and Fashion Design. I’m passionate about helping people discover their personal style and educating others on the importance of sustainable fashion.

You might know me as @ethical.et on Instagram. I’m a personal fashion stylist with a passion for spreading confidence and self-expression through clothing. My love for fashion started early, when picking the perfect outfit—whether for summer camp or a tutoring session—sparked a deep passion within me.

For me, fashion is more than just material items; it’s a way to find joy and self-discovery, especially in challenging times. On days when getting out of bed felt hard, the right outfit brought a sense of lightness to my mornings. This journey has shown me the powerful role personal style plays as a creative outlet—a way to express the unspoken sides of our personalities.

To me, style isn’t about following trends, it’s about embracing what you love and connecting with different parts of yourself. We’re all complex, and clothing allows us to express that individualism. My goal is to help you feel confident, comfortable, and ready to conquer your day with flair.

While you can’t buy confidence, you can invest in clothes that reflect your true self. Let’s explore fashion as a way to express who you are, celebrating the layers that make each of us unique—one outfit at a time.

Thank you for stepping into my world. I can’t wait to help you discover and express your authentic self through style!