For my senior capstone, I developed a market expansion strategy for Annie’s Ibiza, creating a two-night shopping and cocktail pop-up event in Miami. Inspired by the brand’s bold creativity and vibrant eveningwear, I crafted a marketing campaign to capture the spirit of nightlife fashion. I creatively directed and styled a photoshoot that embodies Annie’s Ibiza’s essence. The brand is known for its commitment to sustainability and being women-run, offering clothing and accessories that empower the wearer, making them feel confident, authentic, and unique. Annie’s Ibiza’s dedication to both empowerment and sustainability deeply inspires me, and this project gave me the opportunity to bring that inspiring vision to life for a new audience.