For this project, I explored how Skims could expand into Web3 by building on its existing rewards system. I started by creating a customer persona to understand the ideal audience, then developed a concept that seamlessly integrates blockchain technology into the brand. From there, I mapped out how it would be marketed to keep it on-brand and engaging. I worked with a UX major to design the visuals and used Photoshop and Figma to bring the rest of the concept to life.